CPA Marketing – Target Action is Determined by the Advertiser
The cost-per-action (CPA) model is in the other finish of the spectrum from the cost-per-impressions model (CPM), with the cost-per-click (CPC) model somewhere within the middle. Inside a CPA model, the publisher is taking a lot of the marketing threat, as their commissions are dependent on excellent conversion rates from the advertiser’s creative units and [...]












