Historically, businesses have struggled to find their place in the world of social media. All the same questions persist – should we create a Facebook page; what’s the value of Twitter for our company; what other tools could we use? The first, and most important, thing to consider is what you hope to gain from [...]

For those who are looking to market their business, products, or service online, you are going to want to seek the assistance of an internet marketing consultant. There are a lot of different things that go into marketing online, and if you aren’t aware of what you should be doing, you aren’t going to be [...]

Quick Response (QR) codes were originally developed in Japan for use in tracking inventory through automotive manufacturers. Built on open source code, the technology quickly spread to other industries, including marketing. In the mass communications field, they are now used to connect companies and firms with customers and prospects instantly. They are quick, cheap and [...]

Not convinced this whole social network thing is right for your company’s Web presence? Then you must not be interested in return traffic, increased brand awareness on the Web or an entire community of brand ambassadors to talk willingly and positively about your company. Think of the Web as a high school cafeteria full of [...]

There’s a certain faction of digital public relations and PR 2.0 prophets who’ve been predicting the death of the traditional press release since the dawn of the Internet. More than 20 years later, the press release is still alive and evolving from its Prehistoric roots to what some might say is the “Golden Age of [...]

Last year marked some landmark events in the marketing communications business. The Great Recession continued to plague many business sectors and, consequently, advertising spending remained depressed. Mark Zuckerberg was named Time’s Person of the Year, the unofficial coronation of social media into the mainstream. And newspapers and magazines continued to circle the drain, relegating the [...]

Dental Traumatology refers to the injuries and accidents which can cause damage to the oral section of the body, especially the teeth, lips and the tissues connecting the teeth to the jaw bone and the muscles of the face. This study is not any approved field of dentistry, but separate research have been done on [...]

The past few years have turned PR on its head. As media consumption has shifted almost entirely to the Internet, many print publications have struggled to adjust their editorial approaches to accommodate and PR practitioners have had to adjust accordingly. On top of that, the social revolution completely changed PR job descriptions. Our social networks [...]

There’s no denying that social media has become an integral part of our connected lives. But this is just the beginning. In 2010, we saw social media integration across a multitude of applications and devices as well as significant growth from all audiences (with the exception of the teens, but it’s hard to beat 100%). [...]

You might have been wondering why many people make a lot of sales from their websites. Well, the secret is simple. It lies in the way they attract traffic to their websites. It is not enough to have a great website with exquisite products to sell. Having a good and attractive website is a great [...]